Growing Forward
Since our March Growth Survey Update and approaching 60 days of stay-at-home mandates, unemployment in the U.S. has grown to over 30 million and some states have since deployed phase one of reopening.
The unknowns continue to keep many people and businesses in a state of limbo mentally and financially. However, we remain hopeful and optimistic for the opportunity to build and grow our channel during these unique times.
In this third growth update effort and in the spirit of growing forward, we are excited to share the month-over-month results of 50+ leading direct selling companies we have been tracking for April 2020 compared to March 2020.
Summary: April 2020 compared to March 2020
- 10 companies achieved all-time record revenue in April
- Five of the eight companies reporting 30% or more growth, were up more than 50%
- 20% remained flat or declined
- 32% showed single-digit growth
- 48% grew double-digit and much more
April 2020 Results
March 2020 Results
Takeaways: Working From Home is Still Working
Knowing that some of the March sales were a result of people stocking up on products with some revenue pulling forward, the April results are even more impressive.
The indicators show that the growth companies we’ve been tracking the last six weeks are still growing. Companies that have been flat or experiencing moderate growth remain as such.
Equally inspiring, some of the growth companies are not new growth companies, they are in a period of renewal and revitalization.
Additionally, we learned that many party plan companies and smaller companies are also experiencing growth in this new stay-at-home world of virtual and online selling.
What’s Working
All of the growth companies enjoying success the last 60 days are focusing on providing high-quality and high-value products, customer acquisition and retention, embracing communication tools, utilizing technologies, deploying scalable systems, and some are successfully sampling products from a distance. We also see many companies lowering the entry cost to help those looking for a path and option to earn income.
We are also intrigued by the successful virtual events vs. a long-standing live event history—attendance is significantly higher, yet more importantly, engagement is higher. This required adoption of virtual events will very likely have implications of change in our channel’s future.
Our Commitment to You
As a gesture of our steadfast loyalty to this incredible community for more than 30 years, we will continue to curate and share insights and updates on the trends, strategies and approaches that are producing results in the direct selling channel today.
We are here to serve you and the channel as a whole in the best way we know how by keeping a pulse on what’s working, sharing information and insights, and providing tools and strategies that simplify and scale your business to maximize customer and distributor engagement.
What can we do for you?
Let us know how we can help and serve you.
*The total data set consists of more than 60 companies, with criteria including headquarters based in the U.S., a minimum of $5 million per month in revenue, and a substantial percentage of revenue from U.S. business. Traditional Party Plan companies were not included. Public companies did not participate. Half of the companies are not members of the Direct Selling Association.
