14 Aug 2017

Lather, Rinse, Repeat

by Paul Adams

It seems to me that the companies that have the most sustainable growth have a few things in common:
1. The products work and they focus on real customers.
2. The system for sharing (selling) the products is simple, trainable and duplicable by someone who isn’t an expert.
3. The messaging of the product is super-clear.

If your company is lacking in any of these areas, I strongly recommend taking the time to review your current methods. An honest audit of your systems and messaging will help to unveil areas for improvement.

Get outside help if you need it.

Here’s a clue: If one of the first things you tell new distributors to do in their first 48-72 hours is to log in to your back office and spend a few hours going through the “training,” I can almost guarantee that numbers 2 and 3 above are probably not getting check marks next to them. What you have likely done, instead, is caused a bit of analysis paralysis at EXACTLY the time when their excitement is highest.

One of my favorite challenges I offer to corporate executives is for them to try to make things as simple as possible for the field—and when you think you’ve done that—make it simpler.

It is, frankly, one of the most difficult things to do for a corporate team. In fact, I had an executive admit to me that she thought I was nuts for issuing the challenge to her a few weeks ago. In her mind, it was only going to take an hour or two to distill everything into its simplest form.

Nothing complicated about it at all.

Yet, she admitted three weeks after our initial discussion that she felt a little lost and needed help.

Simple is hard.

But making things simple is SO worth it.

We need our businesses to be as close to “lather, rinse, repeat” simple as we can possibly make them—at least for the newest, who are just joining the business.

Once they get a little experience, they will complicate things. Don’t you worry! Until then, simplify, simplify, simplify!