Latest News



Nothing But the Truth

by Paul Adams

When you need to get the tough answers necessary to help lead your field to success, there’s a simple strategy you can use. Recently, a CEO who has a great rapport with his top level leaders, employed this technique to uncover information that distributors were reluctant to share with him. He got the answers he was looking for, and the company is back to making strides in revenue, recruiting and retention.

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5 Things to Know Before You Rebrand

by Paul Adams

We get many company leaders who come to us and want a brand “refresh” or want us to help them “rebrand” their company. Here’s the problem: Often, all they want is a new paint job on an old company. Worse, they expect the paint job to make everyone feel great about the “new direction” of the company. What direction? What really changes when they go from green to purple and put a cool little “swoosh” design on the logo?

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You Have to Really Mean It: Be Intentional

by Paul Adams

Recently, I had one of the most remarkable experiences of my career. Not surprisingly, it happened at a partner’s event. This partner is growing, and is poised for more growth. And I believe it’s directly related to what I observed while attending their event.
And while—as you know—events are in the wheel house of all direct selling companies, this event had something unique, something that made me immediately realize, “Something different is happening here.” At first glance, it would be easy to say, “Well, sure, but not every company can achieve that… that’s pretty much the luck of the draw.”
But you know what? It isn’t. There are definite steps you can take to get this dynamic working for your company.

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Look Around

by Paul Adams

During the networking of 600+ direct selling executives I was privileged to hear what they considered to be the hottest topics in the industry. They shared ideas and observations as they learned from the leaders of high-growth companies that have “figured it out.” These attendees are the ones who create the buzz around some of the best insights shared from stage, and here’s what they were—and still are– talking about.

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3 Best Practices, 1 MUST-DO

by Paul Adams

Let’s just cut to the chase. In order for a direct selling company to survive, and more importantly, thrive, there must be a clear focus on attracting and keeping customers.

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When Recruiting Slows, Do This

by Paul Adams

The most common reason that recruiting slows down is often self-inflicted.

We get to work with all sorts of companies. Different product categories, maturity, selling methods, leadership styles, comp. plans, markets, demographics, etc.

In fact, in almost every meeting when we are consulting with clients, they assure us that they “are different”. Generally, we are reassured by them that their field “is not like any one you’ve ever seen before.”

In truth, they are right — and wrong.

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Stick With It

by Paul Adams

It was only a few days ago, we were great friends. Everything was going great.

We could do nothing wrong together.

But now, today, you’re acting like I’m the enemy.

You know the deal.

I had no choice.

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